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BLAZE MENTORING & 21ST CENTURY ANNOUNCE THE GO HARD OR LIVE HARD ANTI-DROP OUT CAMPAIGN |
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The “Blaze Mentoring” program and the “21st Century Community Learning Center” program will launch the “Go Hard or Live Hard” Summer Anti-Drop Out campaign.
The campaign is a response to the rising local Drop Out rates that in Richland County Districts 1, is estimated to be 58.44% (according to the last year figures were released). Realizing that many students will make the decision not to return to school over the summer break, the campaign will utilize Television Ads, Radio Spots, E-Blast, Social Media, along with heavy Grass Roots Marketing efforts to deliver the message that “You either work hard in school or live a hard life”. Says Blaze Mentoring co-founder, Akintunde Warnock, “Young people don’t realize how much harder they make their lives when they decide to Drop Out. They’re usually thinking just for the moment. So, it’s up to us as adults to paint the full picture”. Outlook for students who Drop Out are dismal. National statistics show that when a student makes the decision to leave high school before graduating, they are immediately more likely to;
• Be unemployed
• Become addicted to illegal drugs
• Earn less than $20,000 per year
• Spend time in prison
And if you’re an African American Male “High School Drop Out”, you are 85% more likely to spend an extended period of your life in prison.
The campaign will communicate these facts in a “No Holds Barred” fashion through creative partnerships with some Local Media outlets, Local Businesses, Local Agencies, and all current forms of mass multi-media - including popular Social Networking sites Myspace and Facebook. The 21st Century programs offers a wealth of enrichment services that can assist students who make the quality decision to remain in school.
The campaign will continue through summer into the 2010-11 school year. Says Akintunde, “I’d like to see this campaign continue for years to come in the Spirit of the “Dare” program”.
About Blaze Mentoring
Blaze Mentoring (formally Man 2 Man & Sister 2 Sister) is a full service FREE 5 day a week Mentoring Program serving Teens 12 - 17 years of age locally at 714 Broad River Rd. The program operates 5 days a week during the school year, and 4 days a week during the summer, and is funding in part by a 21st Century Learning Center Grant. Blaze is a uniquely constructed mentoring program. While there are others available, no other program can duplicate the curriculum and highlights that Blaze offers. It is designed to utilize entertainment-based concepts and technology in a small group setting to connect with male and female students, while simultaneously modeling, mentoring, and motivating them with effective strategies to bring them to their full and expected potential. Moreover, the founders, Akintunde Warnock, who is a successful full-time Stand Up Comedian, TV and Screenplay Writer, (currently acting as a creative consultant, writer and producer for BET Networks' new flagship series,"The Monique Show"), and Eunissa Warnock, a Talent Manager and Agent for Christian Artists, offer participants an unmatched, fascinating window into the world of entertainment. These elements have proven effective in capturing the interest and undivided attention of the participants. The couple has utilized their lifestyle in entertainment to inspire children to think "Outside of the box" and make the necessary changes to reach a preferable future. Their rapport with various entities like BET Networks, TBS Studios, and the NASCAR Drive for Diversity program allows Blaze participants (called “Trailblazers”) to experience a world outside of their usual environment in a rare and life-transforming way.
FOR MORE INFO CONTACT
803.466.1742
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